ROOSTERS OF FORTUNE CollectionAlberto large ceramic Rooster of Fortune Size: 22" h. The Italian "Roosters of Fortune" They are TRENDY, FUN and BEAUTIFUL!... Individually hand crafted and painted by skilled Italian artisans. Meet the father "Alberto" along with his multi-colored young son, "Mario"! The "ROOSTER OF FORTUNE" MYTH Legend has it that Giuliano dei Medici (1516) was saved from an attempted assassination when he was awakened by the crowing of local roosters. Since then, the Rooster image has been used to convey good wishes for blessings, prosperity and well-being.